Working on a number of Amex projects side-by-side for the Italian branch, Amex were keen to increase awareness of their Amex Blue and Gold Cards across Amazon customers and reach as many people as possible.
No items found.
Our solution was to cut through the noise and get straight to the facts, with a card focused, benefit led creative campaign, that utilised Amazon's furthest reaching advertising offering, a Homepage Hero takeover (H1). This was accompanied with a detailed Amex Blue and Gold 'feature-led' Storefront's (Amazon landing pages), these were stripped back from Amex's usual approach and focused solely on the card's and there benefits.