Sanitas wanted to raise awareness of their preventative medicine offering and encourage people to look at healthcare holistically, with new innovative technologies, whilst at the same time provide an emergency service for those who need it.
No items found.
Tapping into the Amazon environment was important for reaching people in a trusted environment and gave them the ability to partner Amazon solutions, such as Amazon Fresh, Alexa and Fire TV to create a memorable full-funnel campaign. Breaking Sanitas' healthcare offering down, we created three focus areas; Food & Nutrition, Mindfulness & Well-Being and Exercise & Fitness. We decided a storefront on Amazon.es would be the primary hub, where we created interactive, personalised landing pages for each discipline and included elements that are informative and beneficial for the cusomer