Having been established for over 40 years, Shephard was being weighed down with years of legacy branding, and as such the brand's reputation both internally and externally fluctuated from person to person. The first step was to define in four words what the brand meant to the business through a series of workshops, these words were bold, engaging, trust-worthy and expertise. Once, the essence of the brand was agreed upon, I looked at the current brand assets, and made the decision to simplify various elements such as the brand logo and colour scheme, and captured the brand in one document, which was then circulated company-wide. I then worked alongside various teams to create design templates, and landing pages and ensure the brand guidelines were easy to adopt.